Anti is a clothing retail company that presents strong values about being proud of Korean-American heritage and modern streetwear. During my time at Anti, I helped produce content (graphic, video) for their social media, design landing pages for promotions, and provide insight into site usability and functionality. I was also responsible for market research and strategy consultation for marketing towards a GenZ audience. Check out more @theantibrand on Instagram!

Rice Chicken LA is a local, family-owned Korean fried chicken restaurant located in the heart of Ktown. I joined during launch and was responsible for helping them kick off their local presence via social media marketing. I enjoyed this project because I was was given the freedom to add my personal style to all of the designs I produced.

As I worked, I was also tasked with additional design campaigns such as menu design and printing, poster design and printing, and management of the website on a CMS platform. While I was given initial brand assets, I independently developed the branding and mood for the restaurant.

Let's go Lunch! was a fun social media project I organized to raise funds for a mission trip. I experimented with combining character illustration and graphic design, and was able to raise over $800 dollars over the course of 2 weeks.

Kristos Campus Missions is an intercampus organization that connects Christian students across Southern California. At the USC chapter, I was responsible for creating graphics, announcement slides, content videos, and taking pictures for the social media accounts as a part of the Visual Arts and Media (VAM) team. During my second year I joined the board of directors as the head of the VAM team, and was responsible for delegating tasks and mentoring underclassman members.

I have been working on GFC's media team for the past 5 years, and leading for the past 3. Since then, I've been able to explore multiple different creative outlets, including photography, videography, graphic design, t-shirt design, and more!

Check out more work @welcometorachelscafe on Instagram!