Through this project, I was able to experience the different facets of a UX project, from working under a shorter timeline to writing a report for stakeholders without a design/UX background. Every decision had to be intentional and written in a way that was easy to explain its significance. I learned how to calculate and balance the conflict between basic user needs and the limited scope of the project the company was looking for.

My biggest takeaway was learning how to use data first to inform my decisions. Instead of making assumptions based on my own experience with the interface, I used data to carefully justify all of my decisions.

While the future of my involvement with Nissan is yet to be determined, the first step I would take if given more time would be to conduct user research and A/B testing with the mockups I created for the report. I would reach out to customers personally - especially in different language groups - to hear feedback about their experience using the website. Finally, I would analyze the feedback and apply it into a simple wireframe of the most common user flows to present to the stakeholders.

Please reach out! While I wasn't able to share too much, I'd love to chat about the more technical aspects of the project, or even the future of car dealership web user experience.